Do you know this guy? He uses an MMS barcode as a boarding pass to check-in, uses his mobile to remotely access his PC at home while he is away on business, does mobile banking but does not have a real world bank account, and uses his mobile GPS to find his way around a city he has never been to before. Who is this guy? He is the digital consumer of today and he is not all Generation Y either. This guy is everywhere, claims Abdul Karim, strategy director of Luciola DDB
Abdul Karim suggests that Baby Boomers are embracing technology 20 times faster than the younger generation and thus the presence of technophobes is set to diminish over time