The UAE’s telecoms sector has grown to epitomise the positive results that can be achieved through the deregulation of a market and introduction of competition. Given the country’s relatively small yet wealthy population, together with the high proportion of expatriates present, the UAE offers the two national operators every opportunity to innovate while learning to appreciate the value of building strong customer relationships.
Mohammad Omran, Etisalat’s chairman has spearheaded the telco’s foreign expansion
One need only browse recent financial earnings releases announced by the UAE’s two national operators Etisalat and du to see that the market is characterised by strong operational fundamentals that are translated into positive business results.
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