Bharti Telesoft rebrands as Comviva

Bharti Telesoft, a provider of integrated value added solutions for mobile operators in emerging markets, has announced the launch of its new name, ‘Comviva’, and its new company name—Comviva Technologies Limited—accompanied by a company-wide re-branding initiative to present a unified approach to the market.

Manoranjan (Mao) Mohapatra, CEO of Comviva Technologies

The name Comviva was created by the company and signifies ‘communication is life’. Comviva aims to capture the spirit of the company’s new vision – to enrich the lives of over a billion people with value added telecoms solutions that enhance their livelihood and lifestyle. It also reflects the company’s intent – to be the No.1 integrated VAS provider in its chosen markets, based on a foundation of excellence, innovation and partnerships.

Communication is at the heart of Comviva’s business, with content, community and commerce related services enriching the lives of mobile users and driving growth for mobile operators.

“The need for a powerful, unique brand that resonates with customers globally has grown as we have extended our reach. With 100 plus customers across over 80 countries, our new brand, Comviva, will help us achieve our vision of enriching people’s lives and will support us in building stronger bridges with customers, consumers and communities globally. Comviva will be the leading global brand in the mobile value added communications space,” commented Manoranjan (Mao) Mohapatra, CEO, Comviva Technologies Limited.