Bharti Airtel unveils updated brand identity

India’s Bharti Airtel today unveiled a new brand identity which it plans to roll out across its entire global footprint in Asia and Africa. The company also announced that it has crossed the significant milestone of 200 million customers. Airtel crossed 50 million customers in October 2007 and 100 million in May, 2009. The company added the next 100 million customers in just 18 months.

For its customers in India, Airtel also announced that it was on course to launch its 3G services by the end of the year.

The new brand identity drops the Bharti and the capital letter for Airtel to create “airtel”.

Sunil Bharti Mittal, Bharti Airtel’s chairman and MD, and Sanjay Kapoor, CEO South Asia and India