Nigeria’s telecoms sector has experienced exponential growth over the past seven years, sprouting from less than one per cent teledensity in 2001 to 40 per cent by August this year. The country’s 55 million subscribers are served by five GSM operators and a fixed line incumbent, as well as several other service providers offering an array of fixed and wireless propositions. With Etisalat having launched commercial services in the country on October 24, Africa’s largest telecoms market is fast developing into one of its most competitive
Etisalat has set a target of garnering a 30 per cent share of Nigeria’s mobile market by 2011, which is ambitious given that it entered the market as a fifth mobile player behind MTN Nigeria, Zain Nigeria, Glo Mobile and M-Tel.