To continue its market success, Zain Group is undergoing a business transformation and expanding into new verticals through partnerships and joint ventures. The telco aims to become a leading digital lifestyle provider and create lasting value for society, delivering positive results for shareholders.
In pursuit of this ambition, Zain has revisited its strategy to have a more concise plan and direction that is centred on “solidifying fundamentals”, “differentiation” and “diversifying revenues”. The strategy will revolve around six transformational initiatives launched in 2014 to adapt to ongoing challenges. These areas are: customer experience; operational effectiveness; value management; B2B; Digital Frontier and Innovation; and talent development.