Al Shamsi appointed to head Etisalat’s new digital services unit

Etisalat Group today announced the appointment of Khalifa Al Shamsi as chief digital services officer for Etisalat Group for the newly established Etisalat Digital Services Unit.

The new division, which will focus on various industry verticals such as machine-to-machine (M2M), cloud services, commerce, digital advertisement, advanced communications, digital entertainment, and video services aims to boost the group position in the digital eco-system and drive innovation and advanced services to the group customers.

Al Shamsi joined Etisalat as a graduate trainee 19 years ago, and has since held various senior managerial positions within Etisalat UAE. Prior to his most recent appointment, Al Shamsi held the position of senior VP Technology Strategy for Etisalat Group, to which he was appointed in 2010, leading the Etisalat’s foray into the digital space.