Nidal Abou-Ltaif appointed Avaya’s president for Europe, Middle East & Africa, and Asia-Pacific

Avaya has appointed Nidal Abou-Ltaif as president for Europe, Middle East & Africa, and Asia-Pacific. Abou-Ltaif will drive Avaya’s ‘customer-first’ solution innovation ethos and outcome-based approach, and help customers achieve their digital transformation goals.

Since joining Avaya in 2003 as the regional sales leader for the Middle East, Abou-Ltaif has been instrumental in expanding the company’s presence in the rapidly expanding MEA region and beyond. He has helped drive new, innovative communications technologies and programs that transform businesses and organisations through advanced team engagement and customer engagement solutions.

In early 2014, Abou-Ltaif was selected to lead Avaya’s Global Growth Markets sales theatre, including MEA, Turkey, Russia & CIS, India and SAARC, and Greater China. Under his leadership, the Global Growth Market region (Middle East, Africa, Russia, India and China) was the fastest-growing within Avaya in FY2014, leading the company’s networking business growth globally and achieving impressive performance in the mid-market with Avaya’s iConnect channel engagement program.