Intigral appoints new CEO, in acting capacity

Intigral announced the appointment of Ismaeel Makdisi as the company’s acting CEO, replacing Karim Daoud, who served as CEO for two years.

Makdisi’s appointment was announced as part of the company’s new growth strategy, which will focus on its expansion into international markets, the building of new capabilities and the creation of new technologies.

Makdisi previously served as Intigral’s general counsel and as VP of Corporate Affairs, in addition to heading its Mobile Advertising division. With over 21 years of experience in the US and the Middle East and North Africa, he brings a wealth of diversified knowledge of the media and telecommunications industries.

Established in 2009, Intigral offers a one-stop shop for the region’s telecom operators, providing services including content creation, repurposing, censoring and publishing for local audiences; management of video-on-demand (VOD) services provided by telecommunications operators; and the development and management of web portals. The company also offers digital storefront and applications development and management expertise.

Intigral is a joint venture between STC and the Malaysian media conglomerate, All Asia Networks (ASTRO) with a current workforce of 240 professionals based in its Dubai and Riyadh offices.