Deputy CEO and COO introduces Zain Wholesale Group

Zain Group has revealed that it is currently working on establishing a regional data network, which will be directed by a new wholly-owned subsidiary company, Zain Group Wholesale.

Speaking at a conference in Dubai last week, Zain Group Deputy CEO and COO, Hisham Akbar outlined the thinking behind the formation of Zain Group’s latest operation, which is set to offer wholesale voice and data services, leveraging Zain’s facilities based license in addition to its Internet Service Provider (ISP) credentials and access to spectrum.

Akbar spoke of how Zain has decided to exploit its wireless technology leadership, coverage and licensed countries of operation to their maximum potential and that Zain Group Wholesale will enjoy a quick start given the presence of already significant organic traffic from existing Zain customers.

Speaking at the conference, Akbar commented: “Zain Group Wholesale allows us to leverage our existing competencies and assets while at the same time giving our customer base access to additional voice and data services.”

Akbar continued: “From being a user of third-party fibre, Zain is moving to acquire and participate in fibre facilities construction, which will further bolster the services and products that can be offered by Zain Group Wholesale. Zain Group has also started concluding arrangements by which it will be able to deliver over-the-top (OTT)-type services to consumers on their mobile devices.”

As broadband traffic continues to grow at exponential rates across the region Zain Group believes its wholesale strategy will help answer and cater to this market trend, complementing and enhancing the operator’s existing strategy.