Friendi Group officially adopts Virgin Mobile name

UAE-based regional MVNO, Friendi Group today announced that following the recent legal completion of the regional partnership between Friendi and Virgin Group, the company has changed its name to Virgin Mobile Middle East & Africa (VMMEA).

The renamed group will manage the local operating companies of Friendi Group and Virgin in Oman, Jordan, Saudi Arabia and South Africa, and with more than 1 million customers and above US$150 million in annualised revenue, VMMEA is the leader in the regional MVNO/B-Brand space.

While the group is changing its name, in the local markets it will keep operating under the current Virgin Mobile and “Friendi Mobile brands, and for existing as well as new markets the company plans to operate both brands to address different market segments where possible.