New report sheds light on ten sub-Saharan cellular market opportunities

Africa’s tantalising opportunities: Ten African cellular markets to add 121 million subscriptions by 2016, growing at a compound annual rate (CAGR) of 14%.

In a new research report, the Arab Advisors Group (AAG) in cooperation with Pursuit Mode Initiatives FZE analysed the sub-Saharan Africa cellular landscape. The research report focuses on ten African markets with ample room for growth. These countries are Democratic Republic of Congo, Ethiopia, Ghana, Ivory Coast, Madagascar, Mozambique, Senegal, Tanzania, Zambia, and Zimbabwe. The cellular adoption in the aforementioned markets grew at an outstanding CAGR of 27% between 2009 and 2011. AAG projects the upcoming growth in cellular adoption to continue to grow at a CAGR of more than 14% between 2012 and 2016.

The aggregate cellular penetration rate of the ten sub-Saharan countries in focus stood at 42% at the end of 2011. On a country level, the cellular penetration rates ranged from 16% up to 85%. AAG projects the combined cellular growth of subscriptions in the selected countries to exceed 121 million during the forecast period ending 2016, translating to an aggregate penetration rate of 77% by the end of the period. Total cellular revenues of the ten countries reached US$9 billion in 2011. AAG projects revenues to grow at a CAGR of 10% during the forecast period. AAG’s projections take into consideration various factors including the current and projected economic and political landscape, historical cellular growth, cellular coverage, 3G investments, upcoming cellular licences, and operators’ strategies.

The growth potential of the emerging economies of sub-Saharan Africa has attracted global and regional investors. Africa’s cellular markets have been growing at stellar rates recently. In order to shed light on Africa’s growth prospects, AAG in cooperation with Pursuit Mode Initiatives FZE prepared a research report, Untapped Potential: Africa’s Remaining Growth Markets in Focus.

The report starts with a general overview of these markets, digs deeper into the specific market dynamics on a country level, profiles and analyses the pan-African mobile players operating in these markets, and identifies the emerging trends in the cellular sector in sub-Saharan Africa. Finally, the report concludes by identifying the main investment opportunities.

The new report, “Untapped Potential: Africa’s Remaining Growth Markets in Focus” was published by AAG on August 1, 2012. This report can be purchased from AAG or Pursuit Mode Initiatives FZE for only US$4,000. The 128-page report, which has 109 detailed exhibits, provides an invaluable overview of the growth and investment opportunities in sub-Saharan Africa’s cellular markets.

Contact Karl Hougaard at Karl@comm.ae or on +971 50 400 1220 for further details and purchase enquiries