MTN Ghana introduces mobile life insurance

International insurance group Hollard Insurance and independent mobile financial services enabler MFS Africa, have today launched what they consider to be the world’s first mobile money insurance service, mi-Life.

mi-Life is available through MTN’s Mobile Money in Ghana and has plans to rollout rapidly in other countries. It will provide MTN Mobile Money users with the opportunity to buy life insurance via their mobile phones. Users will also be able to initiate claims, queries and make premium payments using their handsets.

“mi-Life is a pioneering service that breaks new ground in mobile financial services. We are excited to be the first operator to offer mobile money-based life insurance to our customers,” said Bruno Akpaka, GM, Mobile Money, MTN Ghana. “We look forward to working closely with MFS Africa and Hollard Insurance in continuing to expand our service portfolio.”