Bharti Airtel today announced an exclusive partnership with Manchester United Football Club and signed a four year partnership agreement. This is a first of its kind partnership signed between Bharti Airtel and Manchester United on the African continent.
Through the partnership Manchester United will support the Airtel Allstars search for young African football talent, while Airtel customers will have the opportunity to win tickets to watch the football team play in Manchester, take part in coaching sessions and access exclusive Manchester United news and download highlights, ringtones and wallpapers through the Airtel Live mobile portal.
The deal gives Airtel exclusive rights as the official mobile communications partner of Manchester United in 11 African markets with access to unique mobile phone content, including player interviews, goal replays and match reports.
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