Friendi Group launches in Jordan

Regional MVNO Friendi Group has announced the commercial launch of operations in Jordan.

Jordan is Friendi Group’s second country launch in the region and follows the successful launch in Q209 in Oman, where a market share of 4 per cent was achieved within one year of launch.

In Jordan Friendi Group will launch its Friendi Mobile brand with a set of innovative services and attractive prices tailored to appeal to Jordanian mobile customers, with a special focus on the many people in Jordan with friends and loved ones abroad.

In January, Friendi Group entered a strategic cooperative agreement with Zain to provide MVNO services in Jordan; approximately two years after Dubai-based company received its original licence in the country. The deal will allow Friendi to leverage capacity from Zain’s network to provide targeted services to specific customer segments under the Friendi banner.