Axiom aims to increase retail outlets by 18%

Axiom Telecom, today confirmed it is to open 135 new retail outlets in the Middle East and Southwest Asia, predominantly in India and Saudi Arabia, pushing its total number of retail outlets in the region past the 900 mark.

The significant expansion is in line with the company’s growth strategy, which prioritises development in core markets.

Faisal Al Bannai once harboured ambitions to launch a regional MVNO

Axiom has also confirmed its operations in Egypt will shift focus and resources towards high growth opportunities within the telecoms sector with its strategic partner Etisalat. Axiom will continue to provide after-sales service to its customers with a two-year warranty through service centres in Shobra and Alexandria.

Company CEO, Faisal Al Bannai, has said that the next 12 months will see appreciable consolidation across the region’s mobile phone sector. He believes this will provide further market share opportunities for Axiom, which has strong cash flow.

“We want to be the market leader in every country in which we operate. Our strategy is to be the best, not to be present in every country for the sake of market representation,” Al Bannai said.

The announcement of the expansion in its network is an impressive bounce-back from last July when it made several senior and junior staff redundant. Prior to that wave of redundancies Axiom counted 1,700 employees across the UAE, Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, London, Egypt and India.