Cell C CEO replaced by former Banglalink executive

South Africa’s third mobile network operator, Cell C announced that its CEO, Jeffrey Hedberg has resigned with immediate effect and been replaced by Lars Reichelt, who recently headed up Bangladeshi network, Banglalink.

Reichelt, left, is a former CEO of Banglalink and has been appointed to lead Cell C

Hedberg will continue in his role as chairman of Virgin Mobile South Africa (VMSA), which has a reseller agreement with Cell C. “I will work closely with the VMSA management team during its re-positioning. I am also currently considering new and challenging roles, within and outside of the Oger Group and look forward to building on the success that I had in South Africa.

Hedberg joined Cell C in May 2006, replacing long-term CEO Talaat Laham. Hedberg is a former CEO and chairman of Deutsche Telekom USA, while Laham went on to join Bahrain based Hits Telecom, as the head of its Africa operations.

Cell C ended last year with an estimated 6.34 million customers, representing a market share of 13.5 per cent. Having launched in November 2001, Cell C is still yet to record a profit.