Zain is powering ahead in its efforts to introduce the Zain brand simultaneously across 14 countries in Africa on August 1. Zain Group owns pan-African operator Celtel International, which has mobile operating licences in Burkina Faso, Chad, Republic of Congo, Democratic Republic of Congo, Gabon, Kenya, Uganda, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, and Zambia.
MSI Cellular Investments Holdings rebranded to Celtel International in January 2004
The Zain brand was introduced last September and has had a staggered introduction across the operator’s 22-country footprint. The launch of the brand in Africa is of specific significance given the strong brand value Celtel has been able to achieve since being adopted by the group in January 2004 in order to reflect its African identity. Prior to the brand name change, Celtel International operated under the name MSI Cellular Investments Holdings.